Professional writing stands for writing professionally, i.e. for a company, brand or person in business. It includes writing the website content, blog posts, social media posts etc. for oneself or the client in any profession. It could be any profession for which professional writing is to be done, but the most important point to remember is that the writing should be in accordance with the standard and style demanded by a particular profession.
Professional writing is for a specific professional purpose, not for mere personal satisfaction, hence it requires being rational, not judgemental. Personal opinion rarely matters in professional writing, unless a critic is giving a review of a film, food, novel or some other stuff. So, a writer should always be impartial and practical when it comes to writing professionally.
Professional writing should be focused upon the smooth movement of the content along the three major stages of putting the content across: Information, persuasion and stimulation of a debate.
INFORMATION → PERSUATION → STIMULATE DEBATE
When information is imparted by a professional writer, it should be persuasive, new, at the same time a little edgy, which could leave a spark in the mind of readers, powerful enough for them to respond. The more people respond, more will be the publicity. But, normally, it should not be written in a controversial manner which could turn into an argument (unless it is on purpose).
The fundamental uses of professional writing are either for the earning financial profits or for the intellectual benefit of the readers. While writing for just the intellectual benefits may seem unreasonable to a business owner, but this is the first and foremost reason why anyone would visit the website for the very first time. So, it becomes important that it should be written in such a way that even from a professional content, the reader gets more. The professional writer should write to
- Establish COMMUNICATION with the readers to gently coax them towards opening up to the idea of spending money for the product/service being promoted.
- PERSUADE the prospective customers to choose this brand over any other brand for availing similar product/service so that they are convinced to buy and try it.
- Impart useful INFORMATION not just about the brand they are promoting, but also about the general topics that come within the bounds of the product/service they are selling.
- ENTERTAIN the audience in general, so that visiting the website becomes an enjoyable experience, this will, in turn, increase the visitors, who can further be converted into customers.
Moreover, everybody needs to avail the service of professional writing, be it a law professional who needs write-ups like case studies, briefs, client correspondence etc., or a scientist who needs journals, technical data, manuals etc.; be it a retailer who wants well written inventory reports, damage reports, data sheets, manuals and labels or a publisher who yearns for high-quality web content, proposals, contracts for book editing; all professionals nowadays need a professional writer to help them with the good quality content, including marketing professionals, advertising firms, entertainment industry, even the mighty military.
Professional writing is in demand by everyone as serves the dual purpose; to consumers it gives the benefit of insight for the topic discussed, and to marketers, it presents the unique opportunity to strike a conversation with the prospective customer.