Must-Have Content Writing Tools to Elevate Your Content

The vitality of well-thought content cannot be overstated today, where attention spans are fleeting (an average of 8.25 seconds for an adult). And by now, all brands have latched on to the message that content marketing is the way to go forward; hence, they’re creating more content than ever using content writing tools.

In such an evolving scenario, making your brand and content visible and appreciated is a mammoth task. Despite that, most of us know a few prominent names like Coca-Cola and Zomato. Why?

It is clearly because of their stellar content and absolutely amazing marketing. These brands are known to use top-notch content writing tools to ensure that their words are tapping into their audience’s minds. 

Let’s have a look. 

One of Zomato’s Catchy Tagline

Source: ScrollDoll

Catchy, isn’t it? This is how Zomato plays around with its words.

As content has become the linchpin for all successful brands, and the question is no longer whether you should embrace it but how to do it effectively. This brings us to the heart of the matter—content writing tools.

This piece will dig into the top 10 reasons why these tools are indispensable for any marketer navigating the dynamic seas of content creation and distribution.

Are Businesses Embracing Content Writing Tools?

To appreciate the significance of content writing tools, let’s first understand the landscape they operate in. Content marketing strategically creates and distributes valuable, relevant content to attract and engage a target audience. It’s not just a buzzword; it’s a proven strategy that yields tangible results. 

According to the Content Marketing Institute, 91% of B2B and 86% of B2C marketers use content marketing. Moreover, businesses with blogs generate 67% more leads than those without. 

The data is precise—content is not just an option; it’s a necessity in the digital age. Consequently, brands are hoping on the content bandwagon and making the most out of content writing tools as well as content marketing tools.

How is it done? From Traditional to New Age

Traditionally, content writing and marketing involved a laborious creativity, drafting, editing, and distribution process. It relied heavily on print media like newspapers, brochures, etc. For many years, these have been a mainstay of marketing tactics. 

While the core principles remain, the tools at our disposal have evolved dramatically. Gone are the days of manual keyword research and tedious analytics tracking. 

Enter the era of content writing tools—sophisticated, user-friendly, and indispensable for staying ahead in the content game. Today, marketers have AI tools to generate content— blogs, social media posts, ad campaigns, etc. Moreover, many marketers utilize Google Analytics and similar tools to track their website traffic. These tools also generate automated reports on demographics, geo-locations, devices, etc. Although some readers, as well as marketers, still find value in traditional, manual research and content curation, the emergence of modern-day tools and platforms has significantly changed the game.

How Content Writing Tools Work

Content writing tools are the unsung heroes behind successful digital strategies. From ideation to distribution, these tools streamline every step of the content creation process. They assist in keyword research, help optimize content for search engines, provide insights into audience behavior, and facilitate seamless distribution across various platforms. Their sheer range of functionalities makes them a one-stop shop for content creators.

Content Marketing Tools You Can’t Live Without

Now, let’s dive into the meat of the matter—the content marketing tools that have become the lifeblood of digital marketers.

Keyword Research Tools

Tools like Ahrefs and SEMrush empower content creators with insights into the most relevant and high-performing keywords, ensuring your content is discoverable by your target audience. Here is a snippet of what keyword research on these tools looks like.

Ahrefs Dashboard

Source: Ahrefs

Semrush Keyword Magic Tool

Source: Semrush

Content Creation Tools

Platforms like Grammarly and Hemingway Editor elevate the quality of your content by offering grammar suggestions, improving readability, and even suggesting alternative phrasing.

Grammarly

Source: Google Images

This is how Grammarly finds and fixes your mistakes, outputting a content score once it’s done. 

On the other hand, Hemingway utilizes different color highlights to mark areas of improvement and outputs a readability score.

Hemingway’s Content Editor

Source: University of Dundee Blogs

Content Writing Tools

Tools like Jasper and ChatGPT can generate entire essays and blogs with only a few prompts. These are extremely helpful in generating routine deliverables and email responses. 

Jasper’s Interface

Source: Jasper

As you can see above, Jasper and other content writing tools expect you to set a brand voice for the content you need. Once you describe everything, it can easily create content for you.

The same happens when you work with ChatGPT. All you have to do is ask. 

ChatGPT

And the best part is that you can ask for anything. The more precise your prompts are, the better will be the result.

Social Media Management Tools

Hootsuite and Buffer streamline the process of scheduling and managing social media posts, ensuring your content reaches your audience at optimal times.

Hootsuite Streams

Source: Zapier

This is what Hootsuite’s interface looks like. As you can see above, you can schedule different posts simultaneously.

You can do the same with Buffer. Here’s how it looks.

Content Queues on Buffer

Source: Buffer

Analytics Tools

Google Analytics and Moz provide in-depth insights into the performance of your content, allowing you to refine your strategy based on user behavior and engagement metrics.

Google Analytics Dashboard

Source: Agency Analytics

Google Analytics can generate dashboards, as you can see above. With such infographics, you can easily track impressions on social, direct responses, etc.  

Moz Keyword Explorer

Source: Software Advice

Moz also allows you to track different metrics and keyword performances, as seen above.

Content Distribution Tools

Platforms like CoSchedule and HubSpot help you plan and execute content distribution across various channels, maximizing your reach and impact. 

As you can see below, CoSchedule helps you organize different content, like landing pages, marketing blogs, etc. 

Capterra Calendar Organizer

Source: Capterra

With HubSpot, you can track your content’s performance for different goals, like lead generation, as seen below.

Tracking performance on HubSpot

Suggested Read: 5 Content Marketing That Never Fail

Can You Market Content Without Tools? Yes, But…

Sure, you can market content without tools, but it’s akin to navigating a vast ocean without a compass. While the traditional approach weighs more on manual effort, relying solely on it in a digital world is a recipe for inefficiency. 

Imagine conducting keyword research without the aid of tools. You’d have to spend a significant amount of time going through hundreds of blogs catering to your domain, shortlist the most used keywords, map it with what people are searching for, and then devise an outline based on the same. It’s a painstaking process that can be both time-consuming and error-prone. Content writing tools expedite this process and provide valuable insights that human intuition might overlook.

Moving forward to analytics tools, can you manually note the number of clicks on your website, those who stay on your page for a reasonable amount of time, or those who visit but don’t check out? It’s almost impossible. This is why analytics tools for tracking website performance are unavoidable. 

However, you can survive without one class of content marketing tools— AI content generation tools. Now, this is a very debatable topic, especially today. While some prefer avoiding generating AI content, others find it a life-saver to generate repetitive, routine content. So it all depends on your preference and requirements to side with or oppose them. 

Perks of Working with Content Writing Tools

When you do choose to employ content marketing tools, you’ll witness the following.

Increased Efficiency

Content marketing tools streamline workflows, allowing you to achieve more in less time. Automated processes allow your team to focus on creativity and strategy rather than mundane tasks.

Better Precision

Tools offer data-driven insights that enable you to make informed decisions. When you think of buying lipstick, Myntra and Instagram show you posts, reels, and ads. That’s what technology is all about. 

From understanding audience preferences to optimizing content for search engines, precision is the name of the game.

More Consistency

Consistency is key in content marketing. Tools help you maintain a consistent brand voice, posting schedule, and quality across various channels. For instance, you can schedule your posts for multiple channels using tools like Buffer. 

Competitive Edge

In a digital landscape saturated with content, gaining a competitive edge is crucial. Content marketing tools empower you to stay ahead of the curve, utilizing the latest trends and insights to outperform competitors. 

You must have seen Zomato’s triggering notifications like “Tired of hectic work, refuel yourself with this Kadak chai and yummy chicken sandwich.” Where do you think these come from? A copywriter’s brain and a content marketing tool.

Wrapping it Up

Content creation and marketing have shifted paradigms from being completely manual to now being aided by high-tech tools & technologies. Content writing tools are now the driving force behind successful digital strategies, offering efficiency, precision, consistency, scalability, and a competitive edge. As you navigate the complexities of the digital landscape in 2023, the question is not whether you need content writing tools but how soon you can integrate them into your arsenal. Stay ahead, stay relevant, and let the power of content marketing tools propel your brand to new heights in the ever-evolving digital space. 

The future is now, and it’s powered by the tools at your fingertips.

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