Insights

Editor’s Pick

January 2, 2024 - 9 minutes Read

Future-Ready HR: A Comprehensive Overview of HRtech in India

“Technology has become an enabler for everything.” Today, when working is no longer limited to the four walls of an …read More

Content Marketing, Facebook Marketing

December 29, 2023 - 7 minutes Read

Facebook Marketing: Using Content to Convert Likes into Leads

Facebook Marketing remains a vital element of your strategy. With an impressive 2.93 billion daily active users, Facebook continues to …read More

Content Marketing, Podcast Marketing

December 26, 2023 - 6 minutes Read

Marketing Podcasts: Top 5 Brands Going Beyond the Mic

Marketing podcasts have become a strategic approach to promoting products or services through audio content that proves to be an …read More

B2B Content Marketing, B2C Content Marketing

December 22, 2023 - 13 minutes Read

Mastering the Mix: B2B vs B2C Content Marketing

As a content marketer, you’ll often hear about B2B and B2C marketing. While they cater to different end audiences, the …read More

Fintech Social Media Marketing

December 19, 2023 - 10 minutes Read

Fintech Social Media Marketing: Indian Companies & Their Social Media Game

In the past decade, fintech companies in India have gotten a lot of limelight, whether in terms of the investment …read More

Content, Content Writing

December 15, 2023 - 6 minutes Read

How to Write Engaging Content: 8 Tips to Hook Your Audience

In the vast digital landscape, where attention spans are fleeting and choices abound, the power of engaging content cannot be …read More

Content Marketing, Content Writing

December 12, 2023 - 8 minutes Read

Must-Have Content Writing Tools to Elevate Your Content

The vitality of well-thought content cannot be overstated today, where attention spans are fleeting (an average of 8.25 seconds for …read More

Content, Content Marketing

December 8, 2023 - 14 minutes Read

Mapping Content to Buyer’s Journey: A Guide for Every Stage

The road to a successful purchase is a dynamic journey, and a well-planned content marketing funnel can be your guide. …read More

Content, Content Marketing

December 5, 2023 - 8 minutes Read

What is Content ROI, and How Can You Increase Yours?

In today’s digital landscape, where businesses strive to stay ahead of the competition, content marketing has emerged as a pivotal …read More