The Role of AI Marketing Tools in Future-Proofing Businesses
There has been a considerable trend shift in the market these days towards AI and its tools. Today, 26% of organisations use AI for their businesses, and the numbers keep mounting, with more advancements surfacing each day. Marketing is one such segment where these tools have left an indelible impact. From simple tasks like content writing and answering consumer queries to complex ones like analysing consumer behaviour and crafting personalised emails, AI marketing tools are exceptionally helpful.
Although AI seems like a nascent development, its existence is not new. From Amazon’s targeted ads to Spotify’s playlist algorithm, several big corporations have used it for years. So what changed recently is that AI has become democratised. In simpler terms, it’s now openly available and more accessible, even to the common people. You must have heard of DALL-E and ChatGPT, right? Even those without any knowledge of how AI works can work around these tools.
Let’s explore the different types of AI tools in marketing.
Email Marketing
AI marketing tools improve email copywriting by automating them and tweaking them with personalised information about each recipient. They use historical user data and analyse that information to customise emails.
The tools also help group people based on a common criterion, such as demographics, age group, etc., and then strategise email campaigns.
Below are some of the famous AI-based tools for Email Marketing.
Sender
Sender employs machine learning, a subdomain of AI, to analyse subscriber behaviour and generate insights. These insights can help increase the relevance and outreach of your emails.
Key Features: Drag-and-drop editor, automation workflows, email analytics.
Source: Sender
Mailchimp
Mailchimp is a marketing and email automation tool that integrates AI for predictive analytics. Based on existing data, such as a campaign’s performance or engagement, it suggests the best possible future outcome. You can have better clarity on when to post, which social channels to prioritise, and how to segment your target audience based on their interactions with your business/brand.
Key Features: Marketing CRM, audience segmentation, personalised recommendations.
Phrasee
Having writer’s block in ideating some hooky email subject lines and content? Try Phrassee. It is one of those AI marketing tools that use AI to create catchy subject lines and email content that make people more likely to open, click, and buy. The best part is that it learns from existing consumer data, like CTRs (click-through rates), observes what works the best, and uses that knowledge to improve over time.
Source: Phrasee
Key Features: Natural Language Processing (NLP) for creating compelling subject lines, A/B testing, and optimisation
Optimail
Optimail is an AI-based solution for enterprise collaborative messaging. It uses AI to help you draft personalised emails and keep an eye on how each person interacts with them. This makes the entire communication more engaging while ensuring maximum efficiency within your enterprise.
This AI marketing tool is easy to fit into your existing systems, no matter how long your email list is.
Source: Optimails
Key Features: Personalisation for each subscriber, Natural Language Processing (NLP), automation
Twilio SendGrid
It is an email API that ensures a hassle-free exchange of emails over a secured network, regardless of the size of your email list. SendGrid uses an AI-based MTA (mail transfer agent) to ensure your emails are being addressed to the right person with any of the following IDs: Google, Yahoo, AOL, and Apple. It also pays attention to what people do with your emails and adjusts what your emails say accordingly. This helps to get people to share on social media or purchase your product.
Source: Twilio
Key Features: AI personalisation, automated emailing.
Chatbots for Customer Support
Chatbots use machine learning and natural language processing (NLP) to understand what a given input text means and then generate a relevant answer for the same. They are trained on a large number of scripted and conversational responses to human text.
These chatbots solve most of the common questions and issues that customers face nowadays. They’ve replaced the need for extensive human customer support teams, making the service faster and more efficient.
A few of the renowned AI marketing tools for customer support include:
Drift
Drift is an AI-powered customer engagement platform that observes, infers, and learns from their interactions on your page. The conversational marketing platform comes with a chatbot, called Chelsia. Chelsea’s main role is to assist businesses in interacting with website visitors, qualifying leads, and facilitating meeting bookings.
Source: Drift
Key Features: Lead qualification, customer queries, scheduling calls.
Ada
Ada is a customer service platform that enables businesses to build AI-powered chatbots for customer support. Its primary objective is to automate routine customer inquiries with efficient responses that also make sure that there is a personalised touch.
Source: Ada
Key Features: Automation, Personalised Responses, Customer Support
Dialogflow
Dialogflow is a chatbot tool by Google that develops algorithms for natural language understanding for chatbots. With this AI marketing tool, developers create chatbots that comprehend and respond to user inputs, like human customer service personnel.
Source: Dialogflow
Key Features: Natural Language Processing (NLP), Chatbot Development
Website Development
Although websites can look simple, they involve a myriad of elements like text, images, and sections that need organising. Imagine if you could make a whole website in just a few minutes! That’s right!
Some AI marketing tools can perform all sorts of tasks like suggesting pieces of code, designing website layouts, and finding and fixing HTML/XML/CSS errors. They’re like helpful assistants for developers and can make the process of creating and improving websites faster and smoother.
Here are a few tools that even make websites in under a minute, with just a few prompts:
| Tool | Best for | Key feature |
| Wix | Everyone | Has both, AI-based and mature website building |
| Jimdo | A free option | Upgrades that are pocket friendly |
| Unbounce | AI-based landing page | All main features for marketing that you will need |
| CodeWP | Complex WordPress websites | Generating intricate WordPress code without the need for manual coding. |
| Framer | Interactive prototype generation | Prompt-to-website AI |
Content Development
According to a report by Meticulous Research, the global AI in content creation market is expected to reach $299.64 billion by 2026! That is a very significant jump from $29.86 billion in 2020.
With AI marketing tools like ChatGPT, Remini, and Canva AI, businesses can create anything, from basic to advanced engaging content, without spending a fortune and a lot of time.
Some of the very common tools that have helped this growth include:
| Category | Purpose | Description |
| DALL·E | Image creation | AI image generator that can produce customised, brand-specific images |
| Adobe Photoshop | Image editing | Advanced AI tool for image editing and manipulation |
| Descript | Video creation and editing | Video editing tool with a focus on transcript editing |
| ChatGPT | Research and writing | Conversational AI chatbot for content creation, market research, generating ideas, and much more |
| Jasper | Writing | AI writing with knowledge of writing marketing copy |
| Clearscope | Content optimisation | Tool for improving content quality and SEO ranks |
| Grammarly | Editing | AI-based grammar checker and rewording tool |
| Canva | Social media graphics | Graphic design tool with AI-generated design templates |
To Sum Up
The widespread use of AI tools in the marketing business is a big deal. It’s not just for big companies anymore; it’s for everyone. As more and more businesses adopt AI-based tools and platforms, the future looks like a place where smart computer programs are akin to humans (when it comes to working).
So, as we move forward, expect AI to be the new normal, reshaping how things work and helping businesses, big and small, thrive in this tech-driven era.