GeneStore enables affordable molecular diagnosis of infectious diseases at a population scale. GeneStore's manufactured diagnostics and IT solutions deliver end-to-end solutions from sample collection to data to treatment management.
GeneStore, being a leading provider of medical therapies, wanted to make social media communication with its stakeholders, public sector units and prospective clients. We chose LinkedIn as the most effective platform for communication.
For GeneStore's social media communication, the biggest challenge was to make content interesting as well as keep the ethos of the company intact. Our content pillars involved thought leadership on communicable diseases, pressing problems in the country's healthcare ecosystem, and communicating in simple language that connects with the target audience.