Groww is an online investment platform that allows investors to invest in Direct mutual funds and stocks. Now one of India's reading players in mutual funds and stock trading, Groww enables millennials ease of use and easy trading options.
Groww relies on content discovery for reaching out to its target audience. Groww wanted to be more discoverable on search engines and reach out their core target audience- Millennials. Apart from SEO-friendly content, Groww wanted to make an impact on its users with detailed and advance content that would add value to first time investor.
The first step was to understand the user behaviour and their stage in investing. Typically, millenials are young investors who look for information and tips. Our endeavour was to create content that would help them make informed decisions. WIth Groww content, we deployed resources with a strong background in financial literacy and active stock traders. The articles were laid out with strong introductions, basics of investing, and gradually moving to advanced techniques and tips.