Content marketing
services that
generate more leads.
Why Do You Need
A Content Marketing Strategy?
Almost everyone in the B2B marketing landscape is aware of the role content marketing plays in building audience engagement, creating a presence, and driving conversions. Ads no longer inspire the believability or credibility that is so crucial to prospecting modern consumers. Content marketing strategies, on the other hand, have registered resounding success, and continue to attract trustworthiness through their interactive design.
Content Marketing
Increases Engagement & Improves Conversion Rate
Engaging content impacts an audience's decision-making, and improves conversions and sales. The effectiveness of content marketing in increasing leads and engagement is acknowledged by 72% of marketers who say content marketing increases leads and engagement. Organic content is six times more likely to transform a visitor into a lead when compared with traditional marketing strategies. It enhances brand visibility and attracts higher traffic.
Content Marketing Is the
Strategy Of Choice For Most Business Marketers
Nearly 51% of the purchases today begin with a search query. It is the sought-after marketing strategy for 53% of marketers. It is estimated that content marketing constitutes 29% of B2B marketing budgets.
Content Marketing Provides
Businesses A Competitive Advantage
As businesses ascertain the effectiveness of content marketing plans, they are making substantial investments to create a digital presence and gain a competitive edge. By the year 2025, the food and grocery market is expected to grow its online sales by 4%, consumer electronics is projected to shoot up by 8%, and the apparel industry will see a whopping 47% rise. One might even say that the competition amongst industries is expected to be staged online.
Content Marketing
Inspires Credibility
A content marketing agency represents a brand over the internet space. As spokespersons for their client's business, they help them deliver the right message to customers and also collect appropriate feedback from them. They provide a mission-critical growth technique to help you connect with your customers, answer questions, and subsequently combat consumer skepticism.
What We Do ?
Since the target audience for every business is different and so are their preferences, our content marketing team strategizes a customized content marketing plan containing details of the kind of value-driven content that will be created for you in the due process.
Content Strategy & Development
We start by conducting a content audit to ascertain your current content approach. Our marketing experience and content expertise helps us comprehend your objectives so we can steer our content strategies towards achieving these goals. We define the core elements of an effective content marketing plan which includes the buyer persona, the SEO-driven content we will generate, the metrics we will use, and the platforms where we will publish the content, to match your branding goals. On approval from your team, our project managers proceed to design a timeline for the delivery of your plan. Any deliberation in this regard is sorted by our team before the execution commences. Once we have obtained the required approvals and agreements, our competent content creation team will start working on realizing the proposed strategy.
Content Creation & SEO
Our services include blog content creation, infographics, ebooks & whitepapers, video production, case studies, social media content, newsletters, and SEO. Our skilled team of writers, designers and SEO specialists create focused content that attracts and engages a wide audience, enhances user experience, and impacts decision-making. Our priority is to create high-quality content that is SEO-friendly and increases brand visibility.
Content Promotion & Distribution
Once we have search-optimised content, we publish and promote it across the web. We use a comprehensive digital marketing and social media strategy that is a blend of organic distribution techniques and paid promotions to maximize your brand's visibility. We ensure that your content receives authoritative backlinks to drive traffic and generate leads. This is tracked by our analytics team through the use of cutting-edge tools that help us refine our targeting and provide higher return on investment.
What We Do
We understand content marketing, and we have experience to back us. Over time, we have evolved with the changing marketing landscape to adapt agile marketing tools and have perspective to guide you towards substantial growth.
Our team of creative writers, designers, videographers, expert SEO consultants, analysts, knowledgeable content development strategist and marketing professionals are only the best in the business.
The subtle elements which transform readers into buyers is known to a few handfuls and we are proud to be one such content marketing agency in India.