20+ Best Content Writing Tools (Free & Paid) that Make the Words Go from ‘Meh’ to ‘Wow’
To know the best tools for content writing is to know one of the sacred rules of marketing in 2024.
Content exists in every shred of brand building exercises today. In fact, content marketing has proved to be the ‘knight-in-shining-armour’ for lead generation, say 74% of the companies. However, in between brainstorming ideas and acing search engine optimisation (SEO), it gets overwhelming for you to marry creativity and targets. That’s where content writing tools come to save you, with user-centric readability, ranking, high-quality sentences and a lot more. And take our word for it, using the popular tools in the content writing domain is a low-key must-have skill.
Whether you’re a seasoned writer or an amateur of a wordsmith, take a look at these fantastic content writing tools for all stages, and you won’t look at content creation the same way ever again (for good).
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Grammarly
If you’re the boss of content writing, Grammarly is your assistant. From making sure your content is on the top of all the grammar rules to scanning and correcting the errors right away – you can count on this tool to do it all. Moreover, if ever you need style suggestions or think your write-up can do better, this is one of the best tools for content writing to give you style suggestions on-the-go.
Features that steal the show:
- Grammar and spell checks in real-time
- Style and tonality fixes
- Plagiarism detection
Pricing: Free; Premium version starts at $12/ month.
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Hemingway Editor
One of the most popular tools in the content writing domain, Hemingway Editor is your go-to platform to ensure the top-notch readability of your write-up. The tool helps you craft clear and concise content. It also highlights and helps you trim the sentences that might be too complex for readers to understand.
Features that steal the show:
- Readability score for text assessment
- Detection of the content that are too hard to grasp
- Easy to use
Pricing: Free; One-time purchase of $19.99.
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Canva
If we were to quickly name any tool the design powerhouse, Canva would be it. What makes it one of the best tools for content creators at all stages is its easy-to-use features. Whether you need a catchy visuals for your blogs or posts on social media, head right to Canva as its vast template library (plus drag-and-drop interface) will have all your tasks covered.
Features that steal the show:
- A massive range of customisable templates
- Easy-to-use design tools
- Collaboration features for team projects
Pricing: Free; Pro version starts at $12.99/month.
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Google Docs
Google Docs is one of the free content writing tools that’s quite popular as a collaboration platform for content marketing teams. The real-time editing features of Google Docs makes it a breeze for you to work with others, write comments, and manage access at your fingertips. So, coffee and content editing with a fellow writer or editor? Check it with this easy-peasy tool.
Features that steal the show:
- Real-time collaboration with a team of writers and editors
- Easy sharing and feedback features
- Cloud-based access
Pricing: Free.
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Scrivener
If you are gearing up for a book writing project, make things easier with Scrivener. One of the popular tools in the content writing domain, especially budding authors, Scrivener assists you in organising note, drafting outlines and then, drafting chapters – all in one place.
Features that steal the show:
- Intuitive project management
- Outline and chapter drafting
- Variety of templates available
Pricing: One-time purchase of $49.
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Evernote
A digital notebook at best, Evernote is one of the tools for content writing to keep all your ideas organised and easily manageable. From jotting down 3 AM thoughts to saving inspiration you spotted on Pinterest – this tool is handy to run all sorts of writing tasks.
Features that steal the show:
- A clipper to save digital content
- Option to tag content for easy navigation
- Sync feature for on-the-go access across different devices
Pricing: Free; Premium version starts at $7.99/month.
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CoSchedule Headline Analyzer
CoSchedule’s Headline Analyzer is a fantastic tool helping writers ace the art of crafting headlines. One of the popular tools in the content writing domain, Headline Analyzer assesses your headlines and ensures their alignment with the word/character count, tonality, and more factors to grab readers’ attention.
Features that steal the show:
- Headline analysis in real-time
- Suggestions to enhance headline quality
- SEO score for optimisation
Pricing: Free.
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BuzzSumo
BuzzSumo is one of the best content writing tools for research and inspiration. You can find the topics that are trending, analyse competitors and even discover the major influencers in your domain to write content that appeals to your audience.
Features that steal the show:
- Content research based on trends
- Competitor analysis for insights and strategic planning
- Influencer discovery for more outreach
Pricing: Plans start at $99/month.
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Airstory
Airstory helps writers streamline their writing process with the option to collect and organise notes seamlessly. The unique drag-and-drop feature of this tool is what positions it among the popular content writing tools. You can use Airstory to integrate your research notes into the content creation for a hassle-free process.
Features that steal the show:
- Drag-and-drop feature to add notes to your writing
- Manage research and content projects
- Seamless Collaboration with the team
Pricing: Free; Paid version starts at $15/month.
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ProWritingAid
ProWritingAid is an all-in-one writing assistant that allows content writers to fix grammar, enhance style, and even check the evaluation of their writing habits. Using this tool is more like having a writing coach who helps you improve your skills.
Features that steal the show:
- Detailed writing reports for improvement
- Integrations with popular writing platforms
- Contextual thesaurus for better word choices
Pricing: Free; Paid version starts at $20/month.
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Readable
Readable is one of the best tools for content writing when it comes to topping the quality standards. The tool helps you evaluate and improve the readability of your write-ups. It also provides you with useful insights into the complexity, sentence structure and flow, making a must-have writing companion.
Features that steal the show:
- Readability score based on different metrics
- Suggestions to improve readability
- Option to track changes with reports
Pricing: Plans start at $12/month.
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Google Trends
Google Trends is one of the must-have tools for content writing due to one big reason: It helps you discover the trending topics in your niche. Besides, it’s pretty easy to use. You can analyse hot trends, find popular themes and craft content strategies to base your research.
Features that steal the show:
- Real-time view of trending topics
- Helpful in staying relevant
- Geolocation data and insights for targeted content
Pricing: Free.
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Quetext (Freemium)
Quetext is a user-friendly plagiarism checker that ensures your content is original. Its deep search technology scans your work against billions of web pages, making it an essential tool for maintaining credibility in your writing.
Features that steal the show:
- Advanced plagiarism detection
- Citation assistance for proper referencing
- Easy-to-understand reports for results
Pricing: Free; Paid version starts at $9.99/month.
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FocusWriter
FocusWriter is synonymous with distraction-free writing. One of the free content writing tools, it offers you a full-screen writing space to concentrate on ideas and curation without having to mind the clutter and chaos (or toolbars or notifications!). Isn’t that what a writer really needs?
Features that steal the show:
- Customisable themes for personal writing atmosphere
- Goal setting option with writing time and word count tracker
- Autosave to secure work
Pricing: Free.
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BuzzStream
Looking for an outreach and relationship management tool? Try BuzzStream. connect with influencers and journalists. If you’re looking to promote your content or build backlinks, BuzzStream is your best friend!
Features that steal the show:
- Contact management for outreach
- Email tracking and templates
- CRM features for managing relationships
Pricing: Paid version starts at $24/month.
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Rank Math (Free)
Rank Math is a powerful SEO plugin for WordPress users. It helps you optimize your content for search engines while you write, providing real-time suggestions for keywords, meta descriptions, and more.
Features that steal the show:
- On-page SEO analysis in real-time
- Rich snippets support for better visibility
- Integration with Google Search Console
Pricing: Free; Paid version starts at $59/year.
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Yoast SEO (Freemium)
Yoast SEO is another essential tool for WordPress users looking to boost their content’s visibility. With its user-friendly interface, it guides you through SEO best practices, making optimization simple and effective.
Features that steal the show:
- Readability and SEO analysis
- Focus keyword optimization
- Automatic XML sitemap generation
Pricing: Free; Paid version starts at $99/year.
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Contently (Paid)
Contently is a powerful content marketing platform that connects brands with freelance writers and helps manage the content creation process. It’s perfect for businesses looking to streamline their content strategy while maintaining high-quality output. With an intuitive dashboard, you can track performance, collaborate with writers, and ensure your brand voice stays consistent.
Features that steal the show:
- Access to a network of skilled freelance writers.
- Analytics for measuring content performance.
- Collaboration tools for seamless workflow management.
Pricing: Plans vary; contact for a quote.
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Zoho Writer
Zoho Writer is an incredible word tool with collaborative features to simplify the content writing process for teams. It allows you to write, save, share and edit the content with your team with ease. This powerful editing tool comes with a clean interface, which adds to the hassle-free user experience.
Features that steal the show:
- Option to collaborate and provide feedback in real time
- Offline editing feature
- Integration with Zoho ecosystem
Pricing: Free; Paid version starts at $6/user/month.
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Ubersuggest
Ubersuggest is an SEO tool that helps you uncover keyword opportunities and analyze competitor strategies. Whether you’re looking to improve your content’s search visibility or generate new ideas, Ubersuggest provides valuable insights to help you rank higher.
Features that steal the show:
- Keyword suggestions and volume data
- Site audit for SEO performance evaluation
- Competitor analysis for strategic planning
Pricing: Free; Paid version starts at $12/month.
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Surfer SEO
If you’re wondering which tool will best assist you in crafting rank-worthy content, Surfer SEO might be it. One of the most popular content writing tools for SEO, it analyses high performing pages for given keywords and helps you align your writing as per the latest search engine optimisation standards.
Features that steal the show:
- Real-time optimisation score with content editor
- SERP analysis for actionable insights
- Tool to evaluate existing content performance
Pricing: Paid version starts at $59/month.
Level Up Your Wordsmith-ness With the Best Tools for Content Writing!
Ready to whip up the best content? Put these fantastic content writing tools to use. Whether you’re looking to boost blog ranking or you would like to hygiene-check every word in minimum time, these tools are the solution to all your content marketing needs.