Crazy Content Content Marketing Examples (Global)
Content is king in this world of data and brand building. Why some brands are more popular than others is because of great they create great content marketing examples.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” says the bestselling author Andrew Davis.
This blog will discover some of the brands that mastered content marketing in the history of digital marketing. Let’s dive into it!
What is content marketing?
Content marketing is a strategic approach to creating content in the digital space that conveys values, and information targeted toward a specific audience that ultimately drives customer action and thereby generates revenue.
Unlike traditional marketing, content marketing examples are omnipresent in various channels. This includes the typical billboards, ads, storytelling, and now social media. The platform has revolutionised the content marketing game with the introduction of AI and AR now, things are looking almost magical.
Best content marketing examples to live by
1. Daily Brief by Zerodha
Talk about being omnipresent, The Daily Brief by Zerodha has to be the first mention. Zerodha’s content marketing ranges from blogs to regular newsletters and podcasts. The biggest stockbroker platform covers news and topics from all industries – this is the key to their success. Not only that they are also present in multiple informational platforms like Substack and Youtube. The cherry on the cake is the organisation that the brand implements everywhere.
Zerodha is an 11-pillar page system that is categorized into various modules that help readers understand the purpose of the content. For example, a post “Is the Rupee Losing Its Power?” would fall under economy, global trends, Indian economy, and finance. This way the reader knows exactly what they want. This is what good content marketing is all about, being versatile and accessible.
2. Smooth Mix
A brand with a face has more value, but this brand has value because they have no face. Smoothmix’s content marketing strategy was focused on creating compelling reels that almost look like magic. The herbal blends are an alternative to tobacco which is reiterated through clever transitions that look seamless and magical.
Their content marketing examples range from increasing awareness to benching millennials and GenZ lingo. Through their content, they try to play on the nostalgia of childhood versus the vices of adulthood which connects with a large audience. Moreover, the company tries to maintain transparency and communication with its audience honestly.
Believe it or not, its Instagram grew to 156K followers in just 2 years. They are so good at maintaining their position that even their following count aligns with their product.
3. Blinkit
Zomato and Blinkit have their way with clever copywriting and can be taken as real-time content marketing examples. The brand is always upkeep with trends and the local vibe. For instance around Diwali, their core messaging starting from social media to push notifications was ‘Last minute Diyas and Mithais on Blinkit’.
‘Maggi, delivering faster than it cooks’ – copy so good, it went viral. Blinkit’s social media has created a special place for itself in the audience’s minds by directly communicating with the audience – by being honest, humble, and humorous.
4. Netflix
When it comes to best content marketing examples, Netflix takes the cake. While they are incessantly posting content on their social media, only a handful are hit-and-miss. However, they have successfully managed to find their sweet spot for a range of content on their feed.
Netflix condones meme-marketing which started from trends but went on to make their own memes. For example, they edit dialogue from ‘Kal Ho Na Ho’ and add it to different movie scenes that describe the emotion.
Netflix also interacts with the audience through clever posts like ‘Bunny has Naina, Veer has Zara, who do you have?’ – where couples are bringing engagement by tagging their partners, singles are crying in the comments. Either way, win-win.
5. Semrush
We know this as one of the biggest content marketing platforms. Ranging from endless resources and tools like keyword research tools or backlink generators, they have also mastered social media.
Their content marketing approach varies from educational posts to recent trends and memes. They also host SEO quizzes, providing an opportunity for the audience to grow, while growing engagement. The best part – they are designed by SEO experts and are fun to do.
6. Duolingo
This green owl is one of the most interesting content marketing examples. They do not perform on encouragement or motivation as an education and learning application does. Instead, they took a more unconventional approach.
They started with the concept of being strict teachers and threatening to punish the audience should they not meet their streak. They started passive-aggressive memes that threatened the users if they did not maintain their streak.
Now that Duolingo has made a name for itself, it is easy to focus on mockery and other trending and quirky content. While there is still something murderous about Duo and Lily, the consumers love them.
The application allows a widget on the home screen where Duo is either crying in a corner sometimes saying ‘Please practice’ or ‘Duo is not happy’ for not practising or celebrating what you did. Either way, the green ‘choutte’ (french; owl) makes everyone go ‘aww’.
7. Swiggy Instamart
The food-delivering company is always the first one in the field when it comes to content marketing. Their content ranges from hopping onto trends to setting trends sometimes. Their main message is food and everything food. They support the messaging by ensuring fast delivery even during dire times.
One great example of Swiggy content marketing would be the #voiceofhunger challenge. The idea was that people have to DM voice notes to Swiggy. The catch was to make the sound waves look like food. And the internet broke with influencers and users pouring into Swiggy’s DMs. The traffic went up by 7700% and the brand growth shot up by 40%.
8. HubSpot
Hubspot started as a content marketing tool for digital marketers but soon grew is one of the world’s leading marketing platforms. One of their content marketing examples is the Hubspot Academy which provides free certification courses for content marketers. They also dominate in providing free marketing grader that analyses and suggests improvements for websites. It also provides case studies that are categorically organized and data-driven.
They also release an annual report covering upcoming trends and data that is known as ‘The Site of Marketing’. Along with these, they also release templates for content calendars, email marketing, and web design. They also have a YouTube channel that posts educational information or guides related to the industry. All in all – it is trustworthy because of its elaborate content management.
Conclusion
With the rise and popularity of social media, content has taken the front and centre of the stage. From data being the most important asset, then content, and now the master is the internet is storytelling. Brands are moving from direct product promotion to compelling stories that convey brand values and messaging – thereby opening a window to their world and increasing customer retention and trust.