Promotional writing is the writing done for promoting a brand, company, or marketing campaign. It needs to be crisp, convincing and captivating. Promos come across as the face of the company, the cover of a book, the icing on a cake, it has to be done with perfection, and every single detail counts. Here is a Promotional Content infographic that will help you take your promo writing from ‘good’ to ‘WOW!’