82% of people trust a company more when its senior leaders are active on social media.
77% are more likely to buy from a business if the CEO posts online. People see these numbers and rush to the internet, hoping for quick fame. But here's the thing: too many end up flooding feeds with random content, powered by weak Al prompts, just to grab attention. The result - Content that misses the mark and annoys more than it engages.
Personal branding isn't just about what to do - it's about what not to do (and more so). Now, let's show you how we at italics do it right.
We're a personal branding agency that doesn't believe in creating something out of thin air. Instead, we storytell what's already yours - your ideas, your thoughts - and put your true reflection out on the internet, just the way it should be
Because it’s how you stand out, earn trust, and open doors – both at work and in life. Here’s why it matters:
Basically, your personal brand is you – on purpose.
Personal branding isn’t about shouting into the void or copying what everyone else is doing. It’s about reflecting you – clearly, simply, and smartly.
Here’s how we do it:
personal branding isn’t about just being seen—
personal branding is a team effort –
Every month, we sit down for a discovery call. It’s not a stiff, overly formal meeting. It’s an honest, open conversation. We dig into your ideas, your experiences, and what makes you tick.
From these calls, we create content buckets. It could be thought leadership to showcase your expertise, news commentary to keep you relevant, or storytelling and personal experiences to add that human touch.
We record every call to make sure your voice shines through. This way, everything we create sounds like you. No robotic tone, no cookie-cutter content – just your story, told the way it deserves to be.
Then comes the experimental phase. We roll out posts, monitor what works, and take notes. If something lands well, we lean into it. If it doesn’t, we tweak it until it does.
A personal brand isn’t carved in stone. It shifts and evolves as you do, and we’re here to keep it fresh and relevant. Your story grows, your strategy changes, and we make sure it all fits together seamlessly. At italics, we don’t force-fit you into a template or throw ideas at the wall hoping they stick. It’s a process, and it’s personal. Because your brand should reflect one thing – YOU!